Start Thinking Soldier April 6, 2009
Posted by Jonathan in Advertising, News.Tags: British Army, Publicis, Publicis Modem, Start Thinking Soldier
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The British Army has launched its interactive Start Thinking Soldier campaign to drive recruitment.
Start Thinking Soldier features a series of online challenges which test user skills on teamwork, leadership, decision making and fitness.
Created by Publicis, the first TV ad to promote the campaign will air tonight on Channel 4 and run for four months. The online games were created by Publicis Modem, its in house digital division.
You can join the first Start Thinking Soldier mission here.
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The games were created by digital agency Skive. The website was created by Publicis Modem.